3 Simple Content Marketing Tips For Every Startup

Be a Publisher but not an Marketer.
Engage. Engage. Engage. Do not try to endorse your product or services. Always write things that will engage your end clientele. Rather than addressing benefits of your products and services, tell them what is their pain points which have to be addressed and how you have solutions for same. Forget your sales target while you writing a blog / article. Tell them that how you are here to help them but do not chase them to sell. Add value so they can believe that you are the best one to trust.
Be authentic
Let the blogs or articles be a replica of yourself. Make sure that your clients get the tone, personality of your brand, culture, belief through your writing. Even if you get your writings through an external agency, ensure that the substance is replica of your own soul. Never give an image to your client of something you are not. Write your own content from your experiences. Authenticate the usability of the product and services through your own experiences. Write things such as why you are in the business and what drives you to be excellent in providing solution in your chosen field. Let them know the passion for your brand.
Give your best
Everybody knows content plays an important role in nurturing a brand’s credibility online. This credibility is built over consistent postings of blogs and articles. To keep up consistency many brands write articles which are not at their best. If you believe in the concept something is better than nothing, oops! Not really. You are risking the credibility of your clients and followers by posting not quality work. Give them something which is valuable, which they can take them free to continue following and admiring you.

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Indian government to support women entrepreneurs

This year’s international women’s day has seen many improvements for women entrepreneurship in India. For example, the government launched its Mahila e-haat initiative on women’s day, which is a part of the ‘Make in India’ series of reforms. Mahila e-haat aims at enabling women to exercise control over their finances by leveraging technology. It is centered around a website that provides a platform especially for small enterprises led by women, where products and services are showcased that are made, manufactured and/or sold by women entrepreneurs.

Not only on the occasion of this year’s international women’s day is it important to remember great women’s contribution to society and economy. Women represent half of the population of this planet. If we want to make the world a better place we must not forget about half the people, we have to support the women and help them overcome the huge discriminations happening against women as compared to men. The Mahila e-haat initiative is a great starting point. I am looking forward to much more movement in that direction.

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12 inspiring quotes from founders and entrepreneurs

“Show me a person who never made a mistake, and I will show you a person who never did anything.”
– William Rosenberg, founder of Dunkin’ Donuts

“Openly share and talk to people about your idea. Use their lack of interest or doubt to fuel your motivation to make it happen.”
– Todd Garland, founder of BuySellAds

“User experience is everything. It always has been, but it’s undervalued and underinvested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.”
– Evan Williams, co-founder of Twitter

“The man who does not work for the love of work but only for money is likely to neither make money nor find much fun in life.”
– Charles M. Schwab, American steel magnate

“Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.”
– Anthony Volodkin, founder of Hype Machine

“Ideas are easy. Implementation is hard.”
– Guy Kawasaki, founder of AllTop

“You can say anything to anyone, but how you say it will determine how they will react.”
– John Rampton, entrepreneur and investor

“Always deliver more than expected.”
– Larry Page, co-founder of Google

“Assume you have 90 seconds with a new user before they decide to use your app or delete it.”
– Tamara Steffens, Acompli

“Even if you don’t have the perfect idea to begin with, you can likely adapt.”
– Victoria Ransom, co-founder of Wildfire Interactive

“Make your team feel respected, empowered and genuinely excited about the company’s mission.”
– Tim Westergen, founder of Pandora

“Stay self-funded as long as possible.”
– Garrett Camp, co-founder of Stumbleupon

“Wonder what your customer really wants? Ask. Don’t tell.”
– Lisa Stone, co-founder of BlogHer

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Single Post

Tote bag bushwick retro,fanny pack irony kitsch As we passed, I remarked a beautiful church-spire rising above some old elms in the park; and before them, in the midst of a lawn, and some outhouses, an old red house with tall chimneys covered with ivy, and the windows shining in the sun.

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